Pennant Promotions is one of the most famous kinds of Show Promotions on the Web, which we experience practically consistently, whether we peruse the Web through work area or cell phones.
For this extraordinary spread, there are many reasons that we will make reference to in this article. The choice of publicizing standards is one of the favored choices for advertisers, business visionaries and e-stores, and it is likewise an amazing choice for bloggers to benefit from their online journals.
In this article, we will discuss publicizing pennants, their sorts, sizes, how to utilize them like experts, and accomplish the best outcomes with them.
What are promotion pennants?
Pennant is: a picture that might contain illustrations, text, or both, through which a site, item or administration is promoted.
While tapping on this picture through a Web client, the client is moved to the page or webpage that is being publicized, on the grounds that the picture is connected to a connection (interface).
Flag Promotions is one of the most utilized publicizing pictures on the Web, which attempts to draw in the consideration of guests to bring issues to light of the brand, carry traffic to a webpage or even persuade them to follow through with something.
These promotion flags are typically positioned in the most often seen puts on site pages, for example, the standard as the advertisement pennant that shows up at the highest point of the landing page in the victors' work area variant:
The mysterious in the spots where the pennant is set is to be seen and seen by guests and devotees, and we will address the most significant of these spots not long from now in our article.
It is additionally vital to know the measures of standards, as there are numerous distinctions among them and each other concerning usefulness and execution, as we will know later.
A decent standard is the right size flag put perfectly located that stands out for the guest with its plan and content, and raises their interest to the degree that they push on it, all without appearing to be irritating or ruining the experience.
Flags are not a novel, new thing in that frame of mind of showcasing, they have a decades-old premise that we as a whole know, which is the boards that we find in the roads and streets, which is the reason they are so famous in the virtual world as in reality.
It comprises an extraordinary advantage for two gatherings. The primary party is the site proprietors who lease the pennant space for a specific measure of cash, and the other party are the sponsors that draw in rush hour gridlock and increment their benefits or guests to their locales.
The expense of promoting pennants is normally resolved utilizing one of three unique models:
1. The CPM model: The Expense Per Mile model, is the most well-known model wherein a publicist pays a concurred measure of cash for each thousand visits a promotion appears to guests.
2. CPC model: as in you as a curser for this situation will follow through on a particular cost for every client who has previously tapped on your pennant, and subsequently moved to your site or page.
3. The decent month to month cost model: where the not set in stone by the proper cost technique, which is paid once every month for the rental of publicizing space in one of the destinations.
That is, as a publicist, you will pick a site and lease a space from it for a decent month to month lease that isn't connected to the outcome you will get, obviously the cost will be settled upon in view of the volume of visits to the site on which the flag is put.
The main factors that influence the expense of promoting standards:
- Pennant size: There are many, many sizes of publicizing flags, and the bigger the standard size, the more costly it is.
The level of focusing on: the more broad and far reaching the substance of the site that sells publicizing space, the lower the expense, and the more particular the site in one region, the higher the expense.
Types of advertising banners by size
1. Medium Rectangle Banner
The medium square shape pennant is perhaps of the most famous standard size that anyone could hope to find on the web, which you can track down practically on all sites, and its size is 250*300 pixels.
This size of pennant permits the utilization of text or pictures, and accomplishes the best outcomes when set close to message content or toward the finish of articles.
The versatile rendition of this flag is broadly utilized and is the most well known on the Web.
2. Large Rectangle Banner
The huge square shape standard with a pixel size of 280*336 is one of the pennants that are frequently utilized by publicists whether they contain text, static or vivified pictures.
This kind of standard works best when it is remembered for printed content like an article, or is additionally positioned toward the finish of articles.
3. Leaderboard Banner
The competitor list is 90*728 and the pennant size is extremely famous, and you can see it a great deal on the web particularly on the off chance that you are perusing the web from your cell phone.
This flag is normally positioned at the highest point of the pages, and it is extremely successful particularly in first world nations, for example, the US, Canada, Britain and Australia.
The upside of this flag is that it is the principal thing a guest sees when the page is stacked, so it can catch their eye proficiently.
However, it is likewise feasible for this size of flags to accomplish some benefit in the event that it is put at the lower part of the pages, yet positively the benefit isn't practically identical in any capacity when it is set at the highest point of the page.
4. Half Page Banner
Half page flag of its name is a standard size that is viewed as one of the generally excellent outcomes, its huge size of 600*300 makes it entirely noticeable to clients.
As of late, it has become generally utilized by sponsors, because of its great outcomes and the rising trouble in drawing in the consideration of guests.
This flag is essentially utilized with work area guests and is put in the sidebar of the site.
5. Large Mobile Banner
Everybody is currently riding the web a ton utilizing cell phones, so you find that versatile flags have become extremely famous.
One of the most famous sizes is the huge standard for cell phones which is 100*320 pixels in size.
This promotion is every now and again utilized and is recognized by another immensely famous size, the Competitor list Versatile, which is two times however tall as it seems to be bigger.
Bunches of different kinds of standards
1. List of competitors Versatile: The size is 320*50, which is one of the most generally involved size in cell phones, and it works pleasantly with cell phones with large screens particularly when it is set at the lower part of pages.
2. Full Flag: The size is 60*468, which is utilized as a more modest option to the 90*728 competitor list pennant, however tragically it isn't broadly accessible.
3. Half Flag: The size of the pennant is 60*234, which is the name of the half size of the full standard 60*468, and it is utilized for more modest spaces, and its presentation is extremely palatable, however it is additionally not generally accessible.
4. High rise pennant: The size is 600*120, which is reasonable for thin spaces that can not oblige the Wide High rise standard, and it is put on the sides of pages.
How do promotion pennants function?
After you got to know the publicizing pennants and their sorts and sizes, you can surely think about how they work.
To completely make sense of how it functions we w
First, from the owner's point of view
After you launched your website and put a lot of effort into preparing high quality, professional content for your visitors that inform and inspire them.
So, tens of thousands of visitors started flowing to your site every day. At this moment, you would like your great effort to be rewarded with a fee, and then you searched for a way to profit from your blog.
You really liked the idea of getting money from ads, and you started renting a certain space on your site using Adsense or any other Display Network, or even by communicating with certain advertisers and renting this space directly to them.
Thus, you began to take some amount of money for every thousand impressions of the advertisement that you rented, or even started to take from the advertiser you dealt with a monthly amount for displaying its banner.
In general, there are many website owners who resort to the easiest option, which is Google Adsense, and you can learn more by reading our article on profit from Google Adsense.
Second, from the advertisers' point of view
As for the advertiser's point of view, he needs to attract visitors to his site or store, or even wants to
increase sales of his products or any other marketing goal.
So he decides to rent an advertising space to display his advertising banners, through which he is keen to attract customers through the design or content placed in the banner.
The advertiser does this by either subscribing to the Display Network doing this for him, or by doing this himself and looking for a site that he thinks will be suitable for him.
Here is a small list of the most important advertising companies through which you can advertise in the form of advertising banners:
Read also:
Explain the elements of the marketing mix with practical examples and in a simplified manner
Advantages and disadvantages of advertising banners
Ad banners are a very good option for you to use, whether as a website owner or as an advertiser, but like anything they have advantages and disadvantages, and we will get to know them now.
Advantages of advertising banners
1. Extreme Diversity: Ad banners are very diverse, whether in their shapes, sizes, and display formats, and this allows many options and styles for them, in addition to the great results that they can achieve for advertisers.
2. Reaching a very large number of customers: Ad banners differ from other forms of ads, in that they are very prevalent on the Internet, and this helps advertisers who use this type of ads to reach a very large number of potential customers.
3. Targeting: This is the most important feature of advertising banners, as you can customize them and target the appropriate customer segment for you according to different geographical, demographic, behavioral and psychological factors, and we will talk about this in the Secrets and Tips section.
4. Tracking and Measurement: We can easily track advertising banners, and measure the impact they make from clicks, impressions, and conversions using many tools, and to learn more, you can check out the campaign tracking guide that we published on the winners.
5. Suitable for all types of customers: A great advantage of advertising banners is that you can use them for customers at all stages of their purchase.
Disadvantages of advertising banners
1. Not seeing or paying attention to visitors: This is the biggest problem that has many forms. With the increase in its use, many visitors are completely ignoring it. This is called Banner Blindness, which translates as a decrease in conversion rates and therefore much lower profits for advertisers.
2. Intense competition: Intense competition has forced advertisers to display more attractive ads to visitors, in addition to increasing the prices of the spaces on which they display their ads.
Secrets of Using Banners Advertising (Tips No One Will Tell You)
Now that you are an expert in advertising banners you should also be an expert in how to use them, there are many things that you learn after a long experience in using advertising banners.
Do not worry, the winners will shorten the way for you a lot, now we will transfer these things to you, in order to become an expert in this type of advertising, whether you are a website owner or an advertiser:
1. Correct targeting and then retargeting
Targeting is the most important thing to do in any online activity, there are literally billions on the internet, but you just want them to be your perfect business.
But to do this, you first need to know who your ideal customer is, get to know him well, understand him, understand his needs and his activity on the Internet.
You can learn more about targeting in a previous article we published here: A guide to targeting in advertising campaigns for beginners.
Do not think that after this your task will be over, as there are several stages in the purchasing process, and you should target all these stages in which your ideal customer may be at this moment.
Perhaps he is in the stage of wanting to buy and only needs stimulation, or he needs now that you introduce him to the product, or create a need for the type of products for the brand that is marketing for this.
And even after doing all this of dividing the market and choosing the right segment and targeting it in its different purchasing stages, there is also re-targeting.
There are customers, for example, who have clicked on your ad, but have not yet made a purchase. These customers need to target them again in order to convince them to buy from you, and to achieve your marketing goals.
2. Use the call to conduct the correct CTA
CTA is one of the most important parts of banner advertising, it is able to convince the visitor to click on the banner and go to your site.
So you have to be very careful to make it visible and clear to the visitor, in addition to choosing an appropriate and attractive text for it.
Instead of making your CTA “Click Here” or something like that, you could make it “Learn how to make money,” “Download brochure,” or “See clothes that will make you sexy.”
Always try to make the CTA text specific and clear, as well as giving the visitor the feeling that if they don't click on the text they are missing out on a great opportunity.
3. Use a design that grabs the customer's attention but keep it as simple as possible
Banner design is very important, in the beginning you should choose a color for the banner that is appropriate with what you are offering, so that it gives the customer the feeling that drives him to click on the banner, buy, or whatever your goal is.
Also, when choosing banner fonts, make sure to make them readable, as many banners are good as a design, but the fonts used are not clear or overly stylized and take time for the visitor to read.
This will certainly make it much less efficient. If there was one rule I know of in banner marketing, it would be; The visitor is distracted, and if you don't get their attention at first sight, you probably never will.
As for the design in general, experts say that the simpler it is, the better its results. In general, simplicity is good, whether it is in the design, colors, fonts, or even the words you use.
4. Add the time factor or run out
In the Egyptian colloquialism there is a word called Al-Sarba, which means that a person is in a hurry, this is exactly what you need in order to win the visitor by making him “trapped”.
Always have the visitor have something to lose or add a clock, timer, or countdown of any kind that makes them feel like they're missing out.
This will make him click on your ad instantly and buy your products or whatever you offer, and this psychological trick is very effective and has not failed not once since the era of Amenhotep III.
You can also do this by making it clear that the supply is small, and that it will run out shortly in any way that suits your products and your brand.
You can learn more of these tricks that will bring you amazing results by reading our article on the 7 most effective psychological marketing tricks.
5. Do not spoil the user experience (advice to site owners)
Many website owners make this mistake, which is to fill their site with advertising spaces and to host many types of ads.
These people think that this will bring them a lot of profit, but what happens most of the time is the exact opposite, the visitor gets annoyed with all these ads and leaves the site and does not come back to it again.
In order to generate a reasonable sustainable profit, you must balance the advertising space you provide with the user experience and comfort.
You are also an advertiser, and if you directly agree with the owner of a website or blog to place a banner for you, never put your banner on a site crowded with ads.
6. Always measure and improve
The last tip that we repeat often - if you read a lot of articles about winners and “I highly recommend this” you will be tired of this advice, which is to always track your advertising campaigns, measure their results, and then improve.
Through this, you can always know if your advertising banners are achieving the results you want or are just a waste of money and time.
You can also achieve better results with a simple A/B test and check the results, seeing which changes yield the best results.
Conclusion
In the end, I hope that the article has benefited you and simplified the idea of advertising banners, and always make sure to inquire about anything in the comments box below, and we will respond to you as soon as possible.