What are marketing campaigns?
Advertisements are simply visual or written messages directed at promoting a service or product. Where the project owners pay money to the owners of platforms and channels that target the same category that these messages target to be presented and presented to them.
The biggest challenge in ads is making sure that the message they contain matches the target individuals and is able to measure the value of the ad's content.
As for marketing campaigns, they are a group of similar advertisements that carry the same melody and features. Let us say that they are the same idea as the advertisement, but in several copies.
The most important advantage of marketing campaigns over single ads is their ability to inject the same idea in different ways and on various platforms for long periods without being repetitive or vulgar for the target audience.
In other words, let us explain the difference between an advertising campaign and an overall marketing campaign:
Advertising: It is a promotional material that is presented to serve a specific purpose, and to spread a particular message.
Marketing campaign: It is an extensive group of advertisements that are integrated and consistent to serve a specific purpose, and to deliver a marketing message to serve a particular brand.
Why do marketing campaigns matter anyway?
From the most famous and successful marketing campaigns to the smallest and least widespread, all campaigns contribute a lot to drawing the final image of the brand’s message, and all campaigns agree in several benefits, on which the success of the campaign is measured or not.
1) Raising the public's knowledge of the brand
It doesn't matter which platform the brand is passing on its message through. What matters is that she will present herself and her message to her audience in one way or another, then this audience becomes more familiar and influenced by this company, and becomes more inclined to trust her and choose her.
The next stop is for this audience, who started out as mere ad viewers, to become an army loyal to this advertiser, and consciously or unconsciously, they begin to share and suggest this particular brand to their trusted circles of friends, family, and acquaintances, who in turn do the same.
A good campaign is one that gets viewers talking, sharing and interacting - positive, of course!
2) Relatively low cost
As long as you're not trying to advertise your company on Olympic platforms, you're still safe, and you have the chance to launch a campaign that fits your pocket budget!
What is special about campaigns is that they are under your financial space, and you can always calculate for them before launching them in the arenas - especially digital - that can always be combined and re-shared across different channels.
3) Attract new customers
The goal of the marketing campaign is to attract more potential customers, and interact with them on different platforms; In the end, it will get positive and constructive feedback.
The great thing about marketing campaigns is that they are very repetitive, so you see a printed ad in the corner of your eye in the metro station, then you find a similar one on your Facebook, and then you complement it with the ad in the intervals of your favorite show on TV and so on.
This repetition instills in the recipients' minds something of reliability and value, which means that you will inevitably think that you are in their target segment and that they have something that means you own.
Thanks to the Internet, companies and brands are facing a sea of opportunities to target and interact with their desired customers.
Read also:
Advertising banners: types, sizes and how to use them like a pro
How can you run a successful advertising campaign?
All these campaigns that I saw did not arise out of nowhere and did not take place in two days. Rather, it is the sum of the efforts of many departments within these huge companies, brainstorming and a large financial injection.
But they agree on one thing, which is process and planning.
In the following steps, you will know exactly the secret steps - which are not so anymore - to make advertising campaigns, which help you too in launching your first advertising campaign and catching up with friends!
1) Define the goals of the company
There is a truth in life in general, and in marketing in particular, that you will not be able to reach a high and distinctive destination unintentionally.
So you have to determine exactly what goals you will aim your arrows at; So that you can shoot right and not find yourself lost in the middle of the road.
Be meticulous in defining your interim and long-term goals; To be able to efficiently evaluate your campaigns.
2) Set your budget
Some campaigns live forever, and some of their audiences don't remember what they were just watching. But the element that measures its success is that the company's stated budget matches.
Go make the best marketing campaign in the world, but make sure it's within your budget, and meets your goals.
3) Define your target audience
Who is your golden customer? To know him and be able to address him correctly, you will only need to receive his credit card information!
Remember that your audience, even if they are of the same geographic, age, or demographic classification, they still have essential differences that you should rank against to accurately target your ad content.
4) Design Super Marketing Content!
Now that the foundations are laid, the fun begins. You and your team of professionals start creating and designing content and a story for your next ad campaign.
Always remember to work with clear frameworks of goals, budget and audience targeting.
5) Choose the marketing channels to launch the campaign
Taking into consideration your budget, where your target customers are, and the channels your competitors are using, focus your efforts and time on the platforms that have the greatest impact on the intended audience, and that can generate the highest revenue for your campaign.
6) Note the stats and results
After the campaign is out, it's time to keep an eye on the campaign's performance and assess its performance against the goals you've previously set for it.
Conclusion
In the end, you should have clear numbers that indicate the success and failure of the campaign, whether it is on top of the most successful marketing campaigns in the world or only you have heard of, there are still some measures that you can benefit from in future campaigns.
the only way to create a successful marketing campaign is to gather all the necessary information, and then think of the best ad body that can represent your brand, even if it's out of the ordinary.. so much!